CORE Academy Website & Rebrand

overview

CORE Academy (Creating Opportunities for Regional Employment) began life as The Effingham Regional Career Academy (ERCA). The Academy is a workforce development partnership between Effingham area educators and businesses that provides both vocational and career exploration curriculum for both adults and high school students. As their regional partnerships grew beyond just Effingham County, ERCA turned to Imagine This! to help build an all-new brand to better position them for the future.

We were already well underway with the development of a new ERCA website, when they came to us with the new name and need for a rebrand. It was a welcomed surprise (since we love a good rebrand) so we got to work developing an inspired new visual identity system and tagline to build the brand around. We then transitioned the newly launched ERCA site to the new CORE brand for a seamless brand launch. Needless to say, we love the end results and are excited for CORE Academy’s future and its impact on our area workforce.