Portfolio
Legacy Building Supply, LLC
Legacy Building Supply - Lead Generation
the challenge
Legacy Building Supply — a trusted source for building materials, paint, and large-package products in Arthur, IL — needed to connect with the right buyers: farmers pricing out pole barn kits, contractors sourcing metal roofing, and homeowners tackling serious projects. The goal was simple but specific: generate qualified leads, not just impressions.
our approach
We built a full-funnel, multi-channel strategy designed to reach Legacy’s core audiences where they already spend time — and move them from awareness to action.
- Programmatic / StackAdapt — Geo-targeted display and CTV/OTT ads served to homeowners, contractors, and in-market building supply shoppers within the Legacy trade area
- Meta Ads — Reels and carousel formats showcasing Legacy’s product range, built to stop the scroll and drive traffic to their site and storefront
- YouTube — Video advertising anchored around Legacy’s 5th Annual Open House event, driving event attendance and brand awareness
- Organic Social — Supporting content to reinforce messaging and build community around the Legacy brand
what we built
A cohesive campaign that positioned Legacy as the go-to supplier for big-ticket building projects — turning passive scrollers into serious buyers.
the results
This wasn’t a vanity metrics campaign. It was built to drive real demand — and it delivered.
Since launch, Legacy has seen a sustained lift in qualified lead volume, quickly outperforming their previous baseline and continuing to build momentum across channels.
- +85% increase in total leads
- +74% growth in Meta-driven leads, driven by stronger audience alignment and creative
- +100%+ increase in website-driven leads, with higher-intent traffic converting more consistently
- Monthly lead volume nearly doubled, creating a more predictable pipeline of opportunities
Early performance set the tone — with lead volume accelerating quickly and continuing to compound as the campaign matured.
Most importantly, these weren’t just more leads — they were better ones. The campaign connected Legacy with serious buyers: contractors ready to source materials, farmers planning builds, and homeowners deep into real projects.
The takeaway: when strategy, creative, and targeting are built around how people actually buy, growth doesn’t spike — it sustains.
Results reflect initial campaign performance and continue to evolve as the strategy scales.
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