Hydro Mascot Campaigns

overview

A mascot people actually connect with. Hydro started as a symbol. We turned him into a personality.

EJ Water needed a way to engage members beyond bills and service updates—something approachable, memorable, and built for the communities they serve. So we developed Hydro into a fully realized character with a clear voice, tone, and sense of humor.

From “Hydro at Work” video skits to coloring pages, stickers, and the Hydro and Seek social campaign, every touchpoint was designed to be simple, human, and easy to engage with—whether online or in person.

The result is more than a mascot. It’s a flexible storytelling tool that helps EJ Water show up consistently, build familiarity, and connect with their audience in a way that feels genuine.