Dieterich Unit 30 Schools
The Dieterich Illinois school district came to us with a fun rebranding project. They were looking for an all new unified look for the school district, as well as the athletic program.
Over the years, their athletic branding had become significantly disjointed. They wanted to keep the Movin’ Maroons name for the High School, as well as their Roadrunner as the symbolic mascot. The Roadrunner would also remain as the official name/mascot of the Jr. High/Elementary athletics.
The district also needed a complete academic identity package to go along with the new athletic look. They also wanted help developing a tagline and brand messaging to better tell their core mission.