Dieterich Unit 30 Schools - Imagine This! Marketing Group

overview

The Dieterich Illinois school district came to us with a fun rebranding project. They were looking for an all new unified look for the school district, as well as the athletic program.

Over the years, their athletic branding had become significantly disjointed. They wanted to keep the Movin’ Maroons name for the High School, as well as their Roadrunner as the symbolic mascot. The Roadrunner would also remain as the official name/mascot of the Jr. High/Elementary athletics. We needed a mascot that would be memorable, appeal to both students and parents, and be unique to Dieterich Schools,

We recommended a collegiate-style approach with a separate academic brand system to complement the new athletic look.

services

Branding

On the Academic side, we collaborated with their team to identify their core mission, then created a logo system & brand language encompassing the core objectives of Educate, Engage & Empower. We built the logomark around these concepts, while incorporating the recognizable Veteran’s Memorial that is a central landmark of the Dieterich community. We then developed an easy-to-follow, comprehensive branding guide for unit-wide use.

For the Athletics, we needed to give them an all-original, tougher Roadrunner. We started by sketching out some rough concepts, then narrowed them down and progressed to a finished look that was clean, modern, and unique to Dieterich Schools.