St. Anthony Rebrand - Imagine This! Marketing Group

overview

St. Anthony is one of the oldest and largest Catholic school systems in central Illinois. St. Anthony has long been an asset to the Effingham and surrounding communities. We work closely with the parish and schools, serving as their outsourced marketing department. From advertising & recruiting, fund raising & public relations, to websites & social media, we are involved in almost all of their marketing and outreach efforts. Our most recent efforts have been focused on parish-wide rebrand that better shows the real impact St. Anthony has in the lives of their student families, as well as one that that is welcoming and inclusive to new & prospective families.

services

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Consistent Brand Imagery

As St. Anthony’s outsourced marketing partner, we keep their photo and video libraries fresh and updated. Each year, we go in and out of the classroom, across all facilities, to capture a glimpse into student life at St. Anthony.

Website and School Marketing

Creating a website solution for St. Anthony Parish had its own unique challenges. The church, and both schools need to have their own individual online homes, while clearly belonging together in the St. Anthony family. We also needed to be able to publish content across one or multiple sites without the need to re-create in multiple places. The solution was a multisite configuration that allows for easy multi-site publishing and one-click syncing across sites. The intuitive user interface provides easy mobile navigation and looks great on any device.

School Fundraising

The success of St. Anthony Schools is primarily fueled by the generosity of its Parish and school families and their passion for making quality Catholic education accessible for all. The Annual Fund is the primary fundraiser that provides direct funding for both St. Anthony Grade School and High School.

Updated Athletic Branding

The existing High School Bulldog mascot was cleaned up, and an all-new Bullpup logo was created from scratch to provide the Grade School and it’s own unique visual identity.